In 2012, Ronaldo and his agent paid for specialist treatment for a nine-year-old Canarian boy with apparently terminal cancer. In November 2012, Ronaldo sold the golden boot he had won in 2011 for €1.5 million and gave the money to fund schools for children in Gaza. In December 2012, Ronaldo joined FIFA’s ’11 for Health’ programme to raise awareness amongst kids of how to steer clear of conditions including drug addiction, HIV, malaria and obesity.
In January 2013, Ronaldo became Save the Children’s new Global Artist Ambassador, in which he hopes to help fight child hunger and obesity. In March, Ronaldo agreed to be the ambassador for The Mangrove Care Forum in Indonesia, an organisation aiming to raise awareness of mangrove conservation